Send more, pay less with bulk SMS pricing
Every country has one price per message, from $0.00235 in Brazil. Top up your credit from $40 and pay only for the segments you send: no subscription, no monthly minimum, no volume tier to reach. Failed messages come back to your credit, and the console shows the exact total before anything leaves.
Prices shown for: United States (change it in the calculator)
USD
Estimate your volume and find your SMS cost
10,000 messages to United States, 1 segment each
$48.50
$0.00485 per segment. Failed messages are refunded to credit.
Top up $40
8,247
messages to United States
First top-up: 9,072 with +10% bonus credit
Top up $100
20,618
messages to United States
First top-up: 24,742 with +20% bonus credit
Top up $500
103,092
messages to United States
First top-up: 139,175 with +35% bonus credit
Top up $1,000
206,185
messages to United States
First top-up: 288,659 with +40% bonus credit
Sending more than 25,000 at once?
Split the list across campaigns, or send through the API in requests of up to 8,000 numbers each. The price per message stays the same.
Prices in US dollars per SMS segment, checked 2026-11-07. The checkout adds its own payment fee (3% at $40, less on larger top-ups).
Unicode and long messages
A plain text holds 160 characters in one segment. Emoji and letters outside GSM-7 make it Unicode: 70 characters per segment. This 122-character French text contains ô, so it goes as Unicode in 2 segments. To France it costs:
Bonjour Élodie, votre rendez-vous est confirmé pour jeudi à 10 h. Nous vous attendons à l'accueil du centre, côté parking.
$0.02390/ 2 segments
How length is countedWhat each top-up buys
Single-segment messages per top-up amount; your first top-up adds the bonus shown.
| Credit amount | First top-up bonus | ||||
|---|---|---|---|---|---|
| $40 | 8,247 | 5,298 | 2,675 | 17,021 | |
| $100 | 20,618 | 13,245 | 6,688 | 42,553 | |
| $200 | 41,237 | 26,490 | 13,377 | 85,106 | |
| $300 | 61,855 | 39,735 | 20,066 | 127,659 | |
| $500 | 103,092 | 66,225 | 33,444 | 212,765 | |
| $1,000 | 206,185 | 132,450 | 66,889 | 425,531 |
Credit is in US dollars, spent per message and never expires. Bonus credit applies to a first top-up only.
Bulk SMS price list, all 227 countries
Price per SMS segment and what $40 buys. Select a country for its number format, alphabet and cost table.
| Country | Zone | Code | Per SMS | 1,000 SMS | $40 buys |
|---|---|---|---|---|---|
| South Asia | $0.03005 | ||||
| Central, Eastern Europe | $0.01305 | ||||
| North Africa | $0.02185 | ||||
| Oceania | $0.02105 | ||||
| Southern Europe | $0.00955 | ||||
| West, Central Africa | $0.00955 | ||||
| Central America, Caribbean | $0.01255 | ||||
| Central America, Caribbean | $0.01275 | ||||
| South America | $0.01365 | ||||
| Russia, Central Asia | $0.01365 | ||||
| Central America, Caribbean | $0.01335 | ||||
| Oceania | $0.00485 | ||||
| Western Europe | $0.00675 | ||||
| Russia, Central Asia | $0.05365 | ||||
| Central America, Caribbean | $0.00975 | ||||
| Middle East | $0.00865 | ||||
| South Asia | $0.02315 | ||||
| Central America, Caribbean | $0.01225 | ||||
| Central, Eastern Europe | $0.03695 | ||||
| Western Europe | $0.01795 | ||||
| Central America, Caribbean | $0.01495 | ||||
| West, Central Africa | $0.01145 | ||||
| North America | $0.01395 | ||||
| South Asia | $0.02705 | ||||
| South America | $0.01995 | ||||
| Central, Eastern Europe | $0.01335 | ||||
| East, Southern Africa | $0.00865 | ||||
| South America | $0.00235 | ||||
| Central America, Caribbean | $0.01145 | ||||
| East, Southeast Asia | $0.00675 | ||||
| Central, Eastern Europe | $0.02455 | ||||
| West, Central Africa | $0.01195 | ||||
| East, Southern Africa | $0.01005 | ||||
| East, Southeast Asia | $0.02045 | ||||
| West, Central Africa | $0.01085 | ||||
| North America | $0.00515 | ||||
| West, Central Africa | $0.01725 | ||||
| Central America, Caribbean | $0.01695 | ||||
| West, Central Africa | $0.00655 | ||||
| West, Central Africa | $0.01145 | ||||
| South America | $0.00345 | ||||
| East, Southeast Asia | $0.00565 | ||||
| South America | $0.00395 | ||||
| East, Southern Africa | $0.03285 | ||||
| Oceania | $0.00865 | ||||
| Central America, Caribbean | $0.00705 | ||||
| West, Central Africa | $0.01305 | ||||
| Central, Eastern Europe | $0.01965 | ||||
| Central America, Caribbean | $0.01635 | ||||
| Central America, Caribbean | $0.00785 | ||||
| Southern Europe | $0.00485 | ||||
| Central, Eastern Europe | $0.01005 | ||||
| Nordics, Baltics | $0.00955 | ||||
| East, Southern Africa | $0.02045 | ||||
| Central America, Caribbean | $0.01555 | ||||
| Central America, Caribbean | $0.01115 | ||||
| West, Central Africa | $0.01335 | ||||
| South America | $0.02295 | ||||
| North Africa | $0.03555 | ||||
| Central America, Caribbean | $0.01225 | ||||
| West, Central Africa | $0.01225 | ||||
| East, Southern Africa | $0.01605 | ||||
| Nordics, Baltics | $0.00705 | ||||
| East, Southern Africa | $0.00865 | ||||
| East, Southern Africa | $0.05945 | ||||
| South America | $0.01745 | ||||
| Nordics, Baltics | $0.00655 | ||||
| Oceania | $0.01275 | ||||
| Nordics, Baltics | $0.01605 | ||||
| Western Europe | $0.01195 | ||||
| Oceania | $0.01775 | ||||
| West, Central Africa | $0.01145 | ||||
| West, Central Africa | $0.00865 | ||||
| Russia, Central Asia | $0.02455 | ||||
| Western Europe | $0.01395 | ||||
| West, Central Africa | $0.01305 | ||||
| Southern Europe | $0.00705 | ||||
| Southern Europe | $0.00955 | ||||
| North America | $0.00565 | ||||
| Central America, Caribbean | $0.02125 | ||||
| Central America, Caribbean | $0.04105 | ||||
| Oceania | $0.00595 | ||||
| Central America, Caribbean | $0.00815 | ||||
| Western Europe | $0.01365 | ||||
| West, Central Africa | $0.01305 | ||||
| West, Central Africa | $0.01495 | ||||
| South America | $0.00925 | ||||
| Central America, Caribbean | $0.01585 | ||||
| Central America, Caribbean | $0.01115 | ||||
| East, Southeast Asia | $0.01195 | ||||
| Central, Eastern Europe | $0.01365 | ||||
| Nordics, Baltics | $0.01415 | ||||
| South Asia | $0.01495 | ||||
| East, Southeast Asia | $0.04105 | ||||
| Middle East | $0.02045 | ||||
| Middle East | $0.02155 | ||||
| Western Europe | $0.01365 | ||||
| Western Europe | $0.01365 | ||||
| Middle East | $0.03835 | ||||
| Southern Europe | $0.00845 | ||||
| Central America, Caribbean | $0.01225 | ||||
| East, Southeast Asia | $0.01035 | ||||
| Western Europe | $0.01365 | ||||
| Middle East | $0.02185 | ||||
| Russia, Central Asia | $0.04385 | ||||
| East, Southern Africa | $0.02075 | ||||
| Oceania | $0.02455 | ||||
| Central, Eastern Europe | $0.00815 | ||||
| Middle East | $0.01775 | ||||
| Russia, Central Asia | $0.04925 | ||||
| East, Southeast Asia | $0.00815 | ||||
| Nordics, Baltics | $0.00955 | ||||
| Middle East | $0.01365 | ||||
| East, Southern Africa | $0.00785 | ||||
| West, Central Africa | $0.01085 | ||||
| North Africa | $0.02595 | ||||
| Western Europe | $0.00955 | ||||
| Nordics, Baltics | $0.00725 | ||||
| Western Europe | $0.01195 | ||||
| East, Southeast Asia | $0.01035 | ||||
| East, Southern Africa | $0.01915 | ||||
| East, Southern Africa | $0.04325 | ||||
| East, Southeast Asia | $0.00865 | ||||
| South Asia | $0.00895 | ||||
| West, Central Africa | $0.04625 | ||||
| Southern Europe | $0.01495 | ||||
| Oceania | $0.01305 | ||||
| Central America, Caribbean | $0.02435 | ||||
| West, Central Africa | $0.01495 | ||||
| East, Southern Africa | $0.01335 | ||||
| East, Southern Africa | $0.01365 | ||||
| North America | $0.01255 | ||||
| Oceania | $0.01775 | ||||
| Central, Eastern Europe | $0.01115 | ||||
| Western Europe | $0.02625 | ||||
| East, Southeast Asia | $0.03195 | ||||
| Central, Eastern Europe | $0.01415 | ||||
| Central America, Caribbean | $0.02125 | ||||
| North Africa | $0.03285 | ||||
| East, Southern Africa | $0.01175 | ||||
| East, Southeast Asia | $0.02595 | ||||
| East, Southern Africa | $0.00895 | ||||
| Oceania | $0.02845 | ||||
| South Asia | $0.02595 | ||||
| Western Europe | $0.01745 | ||||
| Oceania | $0.01305 | ||||
| Oceania | $0.01335 | ||||
| Central America, Caribbean | $0.01305 | ||||
| West, Central Africa | $0.01225 | ||||
| West, Central Africa | $0.01915 | ||||
| East, Southeast Asia | $0.05475 | ||||
| Central, Eastern Europe | $0.00675 | ||||
| Nordics, Baltics | $0.00925 | ||||
| Middle East | $0.01225 | ||||
| South Asia | $0.04055 | ||||
| Oceania | $0.01275 | ||||
| Middle East | $0.04105 | ||||
| Central America, Caribbean | $0.01005 | ||||
| Oceania | $0.03855 | ||||
| South America | $0.00395 | ||||
| South America | $0.01855 | ||||
| East, Southeast Asia | $0.00955 | ||||
| Central, Eastern Europe | $0.00485 | ||||
| Southern Europe | $0.00395 | ||||
| Central America, Caribbean | $0.00815 | ||||
| Middle East | $0.00865 | ||||
| West, Central Africa | $0.01225 | ||||
| East, Southern Africa | $0.01365 | ||||
| Central, Eastern Europe | $0.00815 | ||||
| Russia, Central Asia | $0.09315 | ||||
| East, Southern Africa | $0.00705 | ||||
| Central America, Caribbean | $0.00925 | ||||
| Central America, Caribbean | $0.02125 | ||||
| North America | $0.01365 | ||||
| Central America, Caribbean | $0.02125 | ||||
| Oceania | $0.00865 | ||||
| Southern Europe | $0.00955 | ||||
| West, Central Africa | $0.06855 | ||||
| Middle East | $0.01825 | ||||
| West, Central Africa | $0.02675 | ||||
| Central, Eastern Europe | $0.02795 | ||||
| East, Southern Africa | $0.01005 | ||||
| West, Central Africa | $0.00755 | ||||
| East, Southeast Asia | $0.01035 | ||||
| Central, Eastern Europe | $0.00865 | ||||
| Central, Eastern Europe | $0.02155 | ||||
| Oceania | $0.01005 | ||||
| East, Southern Africa | $0.01225 | ||||
| East, Southern Africa | $0.00705 | ||||
| East, Southeast Asia | $0.00265 | ||||
| East, Southern Africa | $0.01085 | ||||
| Southern Europe | $0.00675 | ||||
| South Asia | $0.04105 | ||||
| North Africa | $0.01725 | ||||
| South America | $0.00865 | ||||
| Nordics, Baltics | $0.01005 | ||||
| Western Europe | $0.00815 | ||||
| Middle East | $0.04105 | ||||
| East, Southeast Asia | $0.01225 | ||||
| Russia, Central Asia | $0.04655 | ||||
| East, Southern Africa | $0.00845 | ||||
| East, Southeast Asia | $0.00325 | ||||
| East, Southeast Asia | $0.01175 | ||||
| West, Central Africa | $0.00595 | ||||
| Oceania | $0.00675 | ||||
| Central America, Caribbean | $0.00755 | ||||
| North Africa | $0.04905 | ||||
| Middle East | $0.00295 | ||||
| Russia, Central Asia | $0.00705 | ||||
| Central America, Caribbean | $0.02125 | ||||
| Oceania | $0.13165 | ||||
| East, Southern Africa | $0.01275 | ||||
| Central, Eastern Europe | $0.01415 | ||||
| Middle East | $0.00425 | ||||
| Western Europe | $0.00755 | ||||
| North America | $0.00485 | ||||
| South America | $0.00925 | ||||
| Central America, Caribbean | $0.00675 | ||||
| Russia, Central Asia | $0.05115 | ||||
| Oceania | $0.01915 | ||||
| Southern Europe | $0.00955 | ||||
| South America | $0.01145 | ||||
| East, Southeast Asia | $0.01365 | ||||
| Oceania | $0.02265 | ||||
| Middle East | $0.04385 | ||||
| East, Southern Africa | $0.02675 | ||||
| East, Southern Africa | $0.01605 |
Included in every credit top-up
Support tickets
Ask in the console; answers arrive in the same thread.
REST API and webhooks
Send from your own software with signed delivery events.
Pay as you go
No subscription and no monthly minimum.
Scheduled sends
From 5 minutes to 90 days ahead.
Saved lists
Up to 50 lists, reused in any campaign.
Refunds for failures
Failed messages come back to your credit.
CSV import and export
Map columns in, export reports and statements out.
Do-not-send list
Numbers on it are left out by console and API.
Receipts and statements
A receipt per top-up and a monthly ledger.
How message length sets the price
The country price is per segment. The console and the API count segments for each recipient after merge fields are filled, so a long first name can move one person to the next segment while the rest stay at one. Extended characters such as { } [ ] ~ \ | ^ and the euro sign count as two in GSM-7.
Messages stop at 10 segments (2,000 characters as written). The opt-out line you set in Settings counts toward the length when you add it.
| Segments | GSM-7 characters | Unicode characters |
|---|---|---|
| 1 | 1 to 160 | 1 to 70 |
| 2 | 154 to 306 | 68 to 134 |
| 3 | 307 to 459 | 135 to 201 |
| 4 | 460 to 612 | 202 to 268 |
| 5 | 613 to 765 | 269 to 335 |
| 10 | 1378 to 1530 | 604 to 670 |